Tuesday, November 9, 2010
I was never one for bragging but when Verizon has one of the most popular tablet computing devices in the world in their stores, who could blame them for getting a bit of a big head. Whether you heard it on YouTube or saw the commercial on the air with your own eyes, it is now official, Verizon has introduced their very own iPad commercial. Now this may seem a little bit weird since it isn’t really that Verizon has the iPad but they are just selling it at their store with a Mi-Fi add-on. And since the fact AT&T isn’t being brought in on some of this great iPad advertising is a bit strange. You would think that because they have their 3G cards built into the iPad that AT&T would be showing ads for one of the hottest products on the market today. But this isn’t much of a surprise either. In the beginning people could pay $30 a month and their iPad would send them every bit of data that they wanted from the Internet. Because of challenges and other physical limits, AT&T pulled that a few months after the iPad went on sale. The current offerings for AT&T’s iPad data plans are 500MB for $15 and 1GB for $25. Verizon is in fact offering 4GB more on their $30 than AT&T elected to. So that may just be why AT&T is afraid to show us the numbers we would get. More bars in more places with way less data than ever.
And this ad could really be a sign of things to come for the iPad and iPhone. What if not only this ad was to get people comfortable with the idea of Verizon in their Apple iPad’s life but in their Apple lifestyle all together? The several “confirmed” rumors of Verizon iPhones hitting the streets sometime within the next few months has become more and more of a liable concept. At first in the beginning it seemed as though Verizon would never enter the Apple world and that AT&T and Verizon would be the one difference that people would even give a second thought to buying an Apple product. Now it seems that barrier is going to come down rather quickly once Big Red will swoop in and rescue most people suffering from dropped calls and slow data connections a sigh of fresh air. One can only hope that this advertisement, greatly resembling both Apple’s customary style and Verizon’s fresh look, is the window of things to come and opportunities to arrive.
